There are two papers in the subject:
- Paper I - Theory: 3 hours ; 80 marks
- Paper II - Project Work ; 20 marks
Paper - I (Theory): 80 Marks
Part 1 (20 marks) consists of compulsory short answer questions testing knowledge, application and skills relating to elementary/ fundamental aspects of the entire syllabus. Part II (60 marks) consists of eight questions, out of which you are required to answer any five questions, each carrying 12 marks.
1. Business Environment
(i) Introduction to the concept of business environment.
Meaning and definition of business environment.
(ii) Features and importance of business environment.
Features: dynamic, relative, inter related, complex, uncertain, totality of internal and external forces, general and specific forces, universality, various stakeholders; Need to understand business environment: first mover advantage, early warning signals, business strategies, competitive advantage, customer confidence and public image, coping with change, customer needs, keeping pace with consumerism.
(iii) SWOT Analysis
Meaning and importance of SWOT analysis. Components of SWOT.
(i) Introduction to Entrepreneur.
Meaning and definition of entrepreneur; types of entrepreneurs as given by Clarence Danhof: Innovative, Imitating, Fabian and Drone.
(ii) Introduction to Entrepreneurship.
Meaning, definition and characteristics of entrepreneurship.
Meaning, definition and characteristics of intrapreneurship; differences between entrepreneurship and intrapreneurship
Meaning and definition; steps in setting up an enterprise: selecting the line of business, choosing the form of ownership, locating the appropriate site to set up the business, financing the proposition (identifying capital requirements and its sources), setting up the physical layout and the facilities, acquiring required human resource. Compliance with
statutory requirements, launching the business)
Startup business - meaning only.
(v) Business risks and causes of failure.
Meaning of business risks. Types of business risks: strategic risks, financial risks, operational risks, compliance risks, competition and market risks, environmental risks: a brief explanation of each.
Causes of business failure: internal and external.
3. Managers and Managerial Roles
Meaning and definition of a Manager.
(ii) Managerial roles
Managerial roles as given by Mintzberg: informational (monitor, disseminator, spokesperson), interpersonal (figurehead, leader, and liaison), and decisional (entrepreneur, disturbance handler, resource allocator, negotiator): brief explanation of these roles.
(iii) Authority, responsibility, and accountability.
Meaning and definition of authority, responsibility, and accountability; their interrelationship; sources of authority: formal, acceptance, competence; delegation of authority; principles of delegation of authority; centralization and decentralization of authority; distinction between delegation and decentralization of authority.
(iv) Change management.
Meaning and definition of change management; need for change; resistance to change; overcoming resistance to change; brief explanation of unfreezechange - refreeze model of change management.
4. Automation at Workplaces
Meaning and definition of mechanization and automation; distinction between the two; evolution from mechanization to automation; merits and demerits of automation.
(ii) Productivity enhancement tools and facilities at different workplaces.
- Banks: ATM, passbook printing kiosk, cheque/ cash depositing machine, SMS alerts
- Retail Industry: barcode scanner and POS machine (Point of Sale), card swipe machine
- Corporate Office: Biometric system, photocopy machine, LED Projector, scanners, laptops, smartphones. Video conferencing, intercom, internet and wi-fi, VoIP (voice-over internet protocol).