ICSE Mass Media and Communication Class 10 Syllabus

There is one written paper of two hours duration carrying 100 marks and Internal Assessment of 100 marks. The paper consists of two Sections, A and B. Section A consists of compulsory short answer questions covering the entire syllabus. Section B consists of questions which require detailed answers. There is a choice of questions.

1. Communication

(i) Principles of Communication

A brief understanding of the following, with examples: irreversible, multi-purpose, interactive, Transactional, Punctuated

(ii) Barriers/Noise in Communication

A brief understanding of the types of barriers in communication, with examples: Physical, Psychological, Semantic, Organizational, Cultural.

(iii) Overcoming the barriers/noise in Communication

Understanding the audience and the context; Selection of the appropriate communication channel; use of appropriate language; formulation of the message according to the specific objectives; message must be coherently structured; ensure proper feedback and feed forward

A brief understanding of the above with examples.

(iv) Effective Communication - 7Cs

A brief understanding of the 7Cs of Communication: Clarity, Conciseness, Concreteness, Correctness, Coherence, Completeness, Courtesy.

2. Print Media and Design

(i) Anatomy of a Newspaper and Magazine.

A brief understanding.

(ii) Elements of a Newspaper

A brief understanding with examples of: Masthead, Teaser, Headline, Banner, Byline, Lead/intro, Lead photo, Caption 

Imprint line and advertisements.

(iii) Principles of Design

A brief understanding of Balance, Proportion, Sequence, Unity, Repetition and variety and Emphasis, with examples.

(iv) Concepts of Page making

A brief understanding of page weighting, use of space, colour and typography, with examples.

3. Photography

(i) Importance of photography in Newspapers and magazines.

Importance of photography in creating a picture of the story, educating, entertaining, drawing attention, and balancing the page.

(ii) Photo Editing

Perspective; composition: the rule of thirds; cropping; colour correction: brightness and contrast; Image file formats: BMP, JPEG, PNG, TIFF

A brief understanding of the above with examples.

4. Television

(i) A brief history of Television (globally).

Eras of television broadcasting to be studied briefly:

Black and White: John Baird (creator of television and early contributions), first transmission (America 1928 and BBC transmission), World War II (halt of television production); Cathode ray and mechanical scanning, first television station (location, name and impact).

Colour: First colour television (initial impact), Baird’s improvement (use of scanning disks), Peter Goldmark (introduction of electromechanical system), first colour programs (early program types, impact), compact television (success and impact).

Digital: Switch from analog to digital (initial reception and impact), HDTV, NTSC and PAL (Brief understanding, resolutions and distinction).

(ii) Characteristics of Television.

An understanding of television as a medium: audio-visual medium; live medium; mass medium; domestic medium; transitory medium and expensive medium.

(iii) Types of Television.

A brief understanding of different types such as:

  • CRT, Plasma, LCD, LED and OLED,
  • SD, HD & UHD
  • Smart TV

(iv) Television Broadcasting in India.

Television broadcasting in India from 1959 to present times to be done briefly.

(v) Types of Television Broadcasting

A brief understanding of different types of television broadcasting such as: terrestrial, cable, satellite/DTH, IPTV and online broadcasting.

5. Integrated Marketing Communications - IMC

(i) A brief understanding of IMC; benefits of IMC.


(ii) Direct Marketing.

Definition of direct marketing; Marketing Mix – 4 Ps: a brief understanding of Product, Price, Promotion and Place.

(iii) Internet Marketing.

Definition; Internet as an IMC tool; Interactivity; Advantages and disadvantages of internet marketing.

(iv) Sales Promotion.

Definition; types: consumer oriented and trade oriented; uses of Sales Promotion.

(v) New ways of Advertising.

Cross promotions, convert advertising and merchandise.

(vi) Public Relations.

Definition; Role of Public relations: build a brand image, prepare feedback which allows for improvement, generate goodwill, evaluate and monitor media tools, aid in advertising and sales promotion, crisis management.

(vii) Difference between Public relations and Advertising.

A brief understanding.